Thursday, September 18, 2014
How To Make Your Avon Business A Success: 21 Tips
Are you interested in growing your Avon business? Becoming an Avon representative is super-easy and there are many resources to help you grow your business and meet your personal goals.
1. Use Avon products yourself.
One of the best ways to sell a product is to know everything about it. Your regular discount and demos allow you to save money and try the products yourself first.
2. Ask your customers for product reviews. When you pass out orders, ask your customer to let you know how the products perform. This is a great way for you to learn about products so that you can offer more information to other customers.
3. Share your products. If you work in an office, make sure you have hand lotion to share with your co-workers. I have gotten several orders just by letting others try the lotion sitting on my desk. Another Avon rep keeps extra tubes of hand cream for on-the-spot sales.
4. Educate yourself with training. Make the most of your business by taking Avon's online training courses. Every new representative should start here first as courses include everything from money management, to launching your business, to entering orders. Most of the classes are 30 minutes and have down loadable text sheets. You get a certificate after completion of each and special recognition for completing certain courses.
5. Become an erepresentative. Curious about becoming an erep? Customers can order online and have product shipped direct to their home. There is usually a free or discounted shipping code on the website. I tell my customers that if they don't see one, to let me know and I will get them one! Once you become an erep, you also have access to other customer management tools. You can set up an email marketing campaign to let customers know about new products or campaigns. My customers love the "little reminder" because they often include free or discount codes.
6. Use your network. Share your excitement about your new business and people will be excited with you. Most of your friends already are familiar with Avon products and so they will be your easiest customers. Everyone
is a member of some organization or workplace. You have an extended network of soccer moms, hairdressers, delivery people, doctor's office workers, etc.
7. Wear Avon jewelry. I get so many compliments when I wear a new Avon necklace. Most jewelry comes in sets, like a necklace and bracelet. They are designed to compliment fashion or seasonal colors. I have had a few tell me they were not sure if a necklace would match their outfit, but with the no-hassle return guarantee they were not afraid to return it if it did not. Oh, and I haven't had any jewelry returns, yet!
8. Invest in great-looking business cards. Make sure your business cards look professional, even if you buy from a discount supplier. Include a customer reward program on the reverse side. I have mine printed with a "buy in five campaigns, get 20% off your sixth campaign order" coupon on the back.
9. Share your business cards. Leave one with the tip for your waiter, hang them in the community bulletin board area at the grocery store, give to the checkout clerk at the mall, etc.
10. Personalize your business cards. When I hand out my business cards, I write a free shipping code offer that is good on my website. I also mention the Avon Opportunity: do you want to earn extra money by becoming an Avon Representative?
11. Order plenty of brochures. Brochures are really your "store." They are designed well, colorful, and cheap. The photos are very clear and often show how the makeup looks on a real person. In every campaign brochure, Avon includes their famous scratch-and-sniff perfume circles.
12. Keep brochures handy. I keep the latest campaign brochure in my purse, as well as an outlet sale flier. I always preview the campaign brochure so I can target market: for example, I may say, have you seen the new Avon line of mineral makeup? There is a buy 1, get 1 half-price deal on page 32 for Smooth Mineral Makeup. Wow!
13. Buy stickers for the backs of brochures. My stickers match my business cards and large print makes them easy to read. Stickers include my name, phone number, email address, and website address. Brochures, stickers and business cards are powerful sales tools!
14. Don't forget special offers. Everyone loves a bargain! Use your imagination to come up with catchy ideas. How about free wrapping for Mother's Day? Birthday and anniversary reminders? BOGO - buy one get one?
Recommend a friend and get 10% off your next order? Print out Avon Bucks and include in their bag when you hand out orders.
15. Always upsell. This is a key sales tip that really works. Say your customer buys a certain fragrance; draw her attention to the lotion. Got an order for a necklace? Point out the ring on the same page. Did your customer choose a skincare product for aging skin? Make sure she knows about the eyelift cream.
16. Attend sales meetings. Your district manager or DM will hold sales meetings every few months where you will get an opportunity to meet other representatives, see and try new products, share your successes, and discuss sales techniques. These meetings are encouraging and fun make sure you attend.
17. Make samples and demos work for you. Attach a sample on the page of the newest brochure where the item is listed with a paper clip. Encourage your customers to try the product. Buy a demo and either use it yourself or give to a faithful customer to try.
18. Holiday and special days. Remind your customer that holidays and special occasions tend to sneak up on us, and you have great gifts for just about anyone.
19. Don't forget the male customer. We tend to forget about the guys - but they have daughters home from college, wives who love to great makeup, and mothers who love to be treated to a thinking-of-you-mom gift. Avon has some great products especially for men. Check out the after-shave conditioners and the foot care line. Don't forget about Bug Guard for camping, hunting, and working in the yard.
20. Use the no-hassle Return Policy to close the deal. Avon promises, "If you're not happy with any purchase, just return it for an exchange or your money back. No questions. No fuss. No problems." Even if the makeup is opened, if the customer is unhappy Avon will give a no-stress return. You will take back the item and use e-Z Returns for a credit. No-hassle for reps, too!
21. Grow your team. Be ready to share your success when someone asks about the Avon Opportunity. Some of your customers may tell you they are interested in earning extra money. Avon is so successful because of people like you and me who love the products and work on growing their business.
Focus on what attracted you to Avon and build strategies to communicate that to your customers. Were you already a customer who loved the skincare products? Your testimony can be a great asset to your business. Are you
excited about the earning potential? Share how you met a financial target. Avon offers training, great products, customer service, and a support network to help you meet your goals. Becoming an Avon representative is a personal growth opportunity that is also lots of fun!